Improving Priority Population Participation through Effective Outreach

Summary

Impact Statement: 
This Michigan Department of Community Health QI project sought to increase the number of grants reaching priority populations in response to requests for proposals (RFP) for tobacco control. The team used a survey to gather data on the biggest barriers to applying for grants that would reach the populations most affected by tobacco use or second hand smoke exposure. Based on changes in the RFP process, the department expects to have ten additional agencies to apply for support to reach priority populations in the coming year. As a result of this QI project, other MDCH programs are now adopting QI processes to improve their programs.
Summary: 

The Michigan Department of Community Health (MDCH) Tobacco Section sought to improve its Request for Proposal (RFP) process for organizations representing populations most affected by tobacco use. Since 2007, the number of priority populations that have applied and received tobacco funding has decreased, yet tobacco usage rates remain high. The aim statement was to improve the Tobacco Control Program effectiveness and increase the reach (number) of organizations representing populations most affected by use and secondhand smoke exposure and that indicate future intent to apply for funding from 6 to 16. A survey of representatives from these populations was conducted, and 15 of 18 respondents (83%) said they are very likely to apply. Two respondents said they are somewhat likely to apply. These process improvements will be applied to the RFP process in its next round in 2014.

Organization that conducted the QI initiative: 
MDCH
Citation: 

Tews, D. Public Health Quality Improvement Exchange. Improving Priority Population Participation through Effective Outreach. Wed, 05/28/2014 - 22:06. Available at https://www.phqix.org/content/improving-priority-population-participation-through-effective-outreach. Accessed May 26, 2018.

Submission Status: 
Completed
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