Developing a Sharing Network to Increase Facebook Likes
Beginning in August 2015, the Office of Community Health Resources (OCHR) at KCHD completed a Plan, Do, Check, Act (PDCA) cycle with the intention of developing a sharing network to increase Likes to the KCHD Facebook page. At that time, the KCHD Facebook page had a total of 549 Likes.
The team developed an aim statement: Increase the total number of Likes on the KCHD Facebook page by 10% by November 4, 2015. To do this, the team decided to create a sharing network of local organizations that were also active on Facebook. These organizations could help promote the KCHD Facebook page and related content. Once the sharing network was developed, the communications coordinator connected with the agencies using Facebook messaging and alerted them to the upcoming campaign to increase Likes.
Using the sharing network, KCHD launched the campaign message (to Like the page and share the post) to multiple audiences and ultimately increased Facebook Likes from 612 to 687 from October 30 to November 4. During this testing phase, KCHD saw an increase of 12.6%, which surpassed the aim statement goal of 10%.
Wamhoff, B. Public Health Quality Improvement Exchange. Developing a Sharing Network to Increase Facebook Likes. Fri, 04/01/2016 - 15:52. Available at https://www.phqix.org/content/developing-sharing-network-increase-facebook-likes. Accessed March 27, 2017.